Jason Vana LinkedIn Posts

There is no one right way to do anything.

No right way to do sales.
No right way to do content.
No right way to do

Brand + marketing + sales = profitable business

You need all three.

→ Brand drives the whole business.
→ Marketing generates demand.
→ Sales converts that demand.

Take

"A strategy just slows things down. We need to act NOW."

Whoa there, killer.

I get it — some guru told you to stop

Predictable revenue is impossible without a strategy.

Sure, you might get lucky with a few wins here and there.

But a steady stream of high-quality

How long does it take to explain what your business does?

5 minutes? 10? 20?

The average attention span clocks in at 8.25 seconds.

That means

Them: "Just be authentic!"

Also Them:
- AI writer
- AI editor
- AI idea generator
- AI designer
- AI avatar
- AI emailer
- AI chatbot
- AI SDR

Apparently, "authentic"

What most founders think will fix their revenue issue:

- more content
- more offers
- more SDRs
- more leads
- more tech
- more ads
- new logo
-

"All recruitment firms are the same."

Most people believe that, including the recruitment industry.

And they're dead wrong.

I've worked with dozens of recruitment firms in

Got a brand or marketing question?

I'm hanging in the DMs for the next hour.

Shoot me any question.

I'll get you an answer and

I helped a client achieve a 100% close rate.

By creating a low-cost, paid discovery offer.

Here's how ↓

Spinlab was stuck.

They spent a MONTH doing

The simple exercise that instantly creates differentiation.

I've used it with 25+ clients who weren't doing anything overtly unique.

But understood the power of being

5 questions I ask myself every Sunday:

- What went well last week?
- What could I have done better?
- What am I going to

I don't use AI to write my posts.

But I do:
- use the em dash
- make my posts easy to read
- write things like,

Your messaging problem isn't a messaging problem.

It's a positioning problem.

Let me explain ↓

Messaging is a byproduct of positioning.

It's meant to communicate:

→ The unique

I helped a client launch an entire business in 60 minutes.

New company.
New name.
New offer.

In ONE hour.

Here's how it went down:

Kenneth was stuck.

He'd been

A brand strategy is NOT a 90-page PDF.

It's a declaration of:

→ The unique value you bring
→ How you bring it
→ For whom
→ Unlike

The One-Liner template that made my client $15.2M last year.

Here's what their one-liner USED to be:

"We provide experience, knowledge, and expertise to deliver

Your competitors aren't beating you with better products.

They're beating you with better positioning.

Let's break it down ↓

Better puts you in the same position

I saw four AI comments back-to-back on one of my posts.

I knew because they all mentioned the same thing:

Decoder rings

This

Is your business actually different?

Here's a 1-minute test to find out.

Fill out this statement:

"We are the only _____ that provides